STRATEGIC PR SOLUTIONS

We are a full-service Strategic Communication and Public Relations company operating out of Trinidad and Tobago and impacting the Caribbean. Our team of consultants collectively represents over 40 years of experience in the field of Strategic Communications Planning, Social and Behaviour Change Communication, Public and Media Relations, and Digital Marketing.

Led by founder and principal consultant Carol-Ann McKenzie, we are a team of passionate and creative catalysts for positive change within organisations, institutions, and communities. Our strategic communication solutions are inclusive and culturally responsive, giving space for all voices and involving all in discovering pathways to achieve common goals.

We proudly service regional intergovernmental agencies, public sector agencies and not-for-profits involved in agriculture, natural resource management, disaster risk reduction and climate change adaptation and standards and quality.

OUR SERVICES

We aim to be our clients’ trusted partner for the delivery of strategic public awareness campaigns and communication capacity-building workshops.  Our priority is to understand the root cause of our clients’ business challenges and the attitudinal and behavioural changes they desire from their stakeholders – policymakers, employees, business associations, customers, or the media.  

CONSULTING SERVICES 

Our range of  consulting services to drive awareness, engagement and behaviour change include: 

Knowledge, Attitude and Practices (KAP) Survey Design

The starting point of any effective public awareness campaign is target audience insight. We harness our 20 years of experience in designing, administering, and analysing surveys to produce actionable insights. 

Communication and Visibility Strategy Development

Using audience insights and other market data, we will recommend the best strategy mix for your communication and visibility strategy.

Public Awareness Campaign Development

We deliver strategic, creative and effective public awareness campaigns grounded in cogent communication theories and behaviour change communication frameworks.

Stakeholder and Community Engagement

We design and implement stakeholder engagement programmes for Infrastructure Development, Resort Development and Climate Change Resilience projects. Our approach ensures that your sensitisation or engagement efforts improve public-private civic collaboration, foster shared understanding and mutual learning, and set the foundation for both buy-in and ownership.

CAPACITY BUILDING 

Improve personal or team performance with our in-person or online workshops in:

1. Low-Cost Public Relations Strategies that Work 
2. Designing & Implementing Public Education Campaigns
3. Engaging the Media with Confidence
4. Crisis Communications
5. Writing Winning Project Proposals
6. Donor Relations & Fund Development Strategies for Non-Profits